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Research papers

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert J. Burgess, Maritza DiSciullo
June 9, 2002
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Citation

Burgess and DiSciullo (2002a, June 09). ITV - Worth measuring? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/itv---worth-measuring-


Research papers

Moving forward with innovative research technology

In this paper, the authors take as their theme the growth of new product development research technology, and in particular simulated test market modeling in the U.S.A. Emphasis is not placed on the various models themselves but on the uses and...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: David Pring, Robert J. Burgess
June 15, 1988
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Citation

Pring and Burgess (1988a, June 15). Moving forward with innovative research technology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/moving-forward-with-innovative-research-technology